Resource Description:
We are always searching for unique ways to interact with our community. In 2009 we created a community discount card for each of our locations in Plainfield and the West side of Indianapolis. The goal with these cards was to create something that would: 1) Be useful to our people; 2) Be used for outreach; 3) Have something of value that we could give to guests and people we interact with in the community (ex. like at a Chamber of Commerce mtg, outreach event, etc.) On a regular basis we send these in a hand written card to every 1st time guest that attends Life Church as a way of saying Thank You.
We included the $10 price on the front of the card for two reasons: 1) people will perceive this discount card as being more valuable with the suggested price compared to if that wasn’t there; 2) it gives us the option of using these for a fundraiser for missions or youth if we wanted to. So far we have not sold a single card, we’ve given them all away.
These were fairly easy to do. The most difficult part is the legwork and time it takes to contact businesses, follow-up and get commitments. Here are the documents we used:
- Life Church Discount Card Description & Merchant Verfication Letter – this is the letter we led with when contact merchants and the form we would have them fill out with their offer details.
- Indy West Discount Card – Thank You Letter – after our card were made we sent this letter with a few cards to each merchant that participated.
We used the Plastic Card Factory for our printing. The cards cost about $0.20-0.25 each depending on the quantity ordered. Jeannie Shaw from Wilks Art did our design.
